(Last Updated On: May 20, 2021)


Some of you just don’t get it. Business relationships are critical to your success. Especially as a Small Business Owner.


So why don’t you actively build new ones? Why do you consistently treat the ones you have so carelessly? And why are you acting so surprised that I’m calling you out?


I’m calling you out with good intentions. You see, I have been on the receiving end of the occasional thoughtless act from colleagues. I was willing to write it off as stress, making too much money too fast, trying to juggle work with life or whatever excuses I made on behalf of the guilty colleagues.


But recently, while making a presentation on a completely different topic, the entire question of business relationships came up. The number one question the participants asked me was “How can we really improve our business relationships?”


So I’m answering for those who asked and those who were thinking of asking.


Beginning right now, I’m sharing 7 simple ways you can, not only improve your business relationships, but  explode your business success as well.


So if you’re ready, let’s get you building…


1.  Know the difference between a transaction and a relationship

Many of you claim to be building relationships but what you’re really doing is engaging in transactions.


Mark Sandborn a leadership speaker, identifies 9 differences between being transactional and relational and I want to share these with you now, in the table below. Make sure you understand them.


Self-interestMutual interest
What I can getWhat I can give
Stay in touchKeep informed
Understand the processUnderstand the person in the process
Judge the resultsEvaluate the relationships
Win conflictResolve conflict
Evaluate resultsEvaluate how others feel about the results


Understanding the difference between the two helps you to be sure that you are not engaging in a “what’s in it for me?”  transaction. But rather, you’re really building a true business relationship based on mutual interest.


2. Remember people do business with people they know, like and trust

I can’t stress this enough. The fact that people do business with people they know, like and trust is as true for attracting customers as it is for attracting business relationships.


Once you get past the mutual “like at first sight” it is important that people get to know you.


To let people get to know you, you have to take the risk of being transparent. You have to put some skin in. Let them see you’re reliable. My quirky sense of humour is a best seller. And when people get to know that my word is my absolute bond, then trust is inevitable.


So put all three of these to work for you as you develop yourself and build your business relationships, success will be present in your work and your life. 


3.  Make a friend before you need a friend…and keep the friend

I’m always advising my friends, colleagues, business associates and even those who might be eavesdropping to make a friend before they need a friend.


Perhaps you’re familiar with this scenario.


There is this person you meet often at events you attend. You go to a concert and that person is in the audience. So the next time you see them you nod or say hello pleasantly…and they look right through you.


Not too long after that you see them again. This time they are gushing all over you. Yes…they have discovered they need you for something or they need something from you.


I’m not telling you if to help them out or not. But I am telling you not to be guilty of this.


Build a business relationship with a new connection just because you like them or you discover you have a mutual interest which you can pursue together. Don’t wait until you think they can give you something you want. This is the best way to establish how shallow and untrustworthy you are and even if you make a friend, you will not keep a friend.


4.  Mix business with pleasure

Yes…Please…do mix business with some pleasure.


Apart from the fact that your business should be a source of pleasure for you, knowing what is important to your colleagues and business associates outside of business, actually leads to great business relationships.


I learnt this from firsthand experience. I used to be the all-business-roll-up-my-eyes-at-small-talk type of person. Then one day, I allow myself into a conversation with a receptionist about whether Star Jones had had surgery or not. (I know…)


Much later, I learnt that she had convinced her boss that I was the best consultant for the job, citing “down-to-earth” and “easy to talk to” as her reasons. During the life of the contract, she was warm, pleasant and extremely accommodating and this was just what I needed.


This does not mean you have to read up on every singer or actor and hope you’re asked about one of them.


But you can remember to ask about a colleague’s child or grandchild. Turn up at the picnics and barbecues. Ask about how their golf game is coming along, at the same time, forgetting to mention that you think they should take up knitting.


5.  Be supportive

We are all busy people with our own important priorities. But should this mean that you should be nearly always unable to help out a colleague? I say no!


As much as possible, whenever colleagues ask for my help I give it. You see, these business relationships are important to me.


On the other hand, there are some people who never read the document for you, seldom give the opinion you ask for and as for turning up at your event, next time! What fascinates me is that these same people, have no problem demanding your time and attention…tut, tut.


So support your colleagues and business associates. Apart from building good business relationships, what you put out there comes back to you ten-fold. While I don’t advocate giving to get, those are odds which I am willing to take on my business success.


6.  Don’t be a self-appointed critic

Don’t get me wrong. I welcome criticism. But if all you hear is negative criticism, it is the fastest way to destroy business relationships and friendships.


When you criticize everything from the professional advice you ask for from your colleague,  right through to hair growing in her nose, it can be draining and counter-productive. People will start to avoid you and you will find it hard to get any traction when you need help.


So don’t be a self-appointed critic, because you will not be tolerated forever. Pretty soon you can find yourself without associates, colleagues, friends and worse of all, meaningful relationships.


7.  Be professional when dealing with colleagues

My grandmother always said:

You can’t take off and put on high standards. Either you have them or you ain’t got them!


This always comes to my mind when I watch business people “take off” their supposedly high standards when they come to deal with other business colleagues. This results in behaviour that is nothing short of disrespectful.


Do you want to build great business relationships?


Then answer at least 50% of the emails you receive from your business colleagues. Return at least 32% of the phone calls they make to you which you didn’t take in the first place.


Show up on time for meetings, lunches and other engagements. This is important to me because when you are habitually late, it tells me so much about you and I know any project we are working on will be in trouble.


Above all, do not gossip. Apart from derailing any attempt at relationship building, it undermines your own credibility.


Your next “business relationships” steps…

So there you have them,  7 simple ways for you to build business relationships and explode your success at the same time.


It’s sure worth the effort, I know firsthand.


My biggest contract came from a business relationship turned friendship and I didn’t even see it coming.


Most of my business comes from and through my network and I hardly have to look outside of my colleagues and associates for advice, guidance and support.


Now it’s your turn. Go on, give them a try. You have nothing to lose.


To your business relationships success…


7 Simple Ways to Build Great Business Relationships to Succeed

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