Want to know how to love your business?
Love your business! Yes YOU, Ms Entrepreneur! And YOU Mr Business Man! Love your Business!
Am I Crazy? Nooo but I AM serious.
Think about it…your business provides you with so many things – an opportunity to express your creativity and earn money in the process. It helps you to maintain a decent standard of living and it provides a means to support your family. You can contribute to your favorite charity and you can experience the satisfaction of employing other people.
And that’s just for starters.
Yet, I meet so many small business owners who, far from loving their businesses, seem ashamed of these businesses.
When I ask you to share something about your business, even in the safety of a training room, you look uncomfortable. Even when you're doing well and you've been in business for over 10 years, you're still "trying a thing".
So how can you love your business and let it know that you really appreciate it?
Well, do what I do - continually remind it how much you love it and always be willing to say “Thank You!” for the many ways it has supported you.
You don't know where to start and how to do it? Don't worry...I've got your back. here are 7 ways to get you started.
Keep the passion burning
Do you remember how you started the business with passion burning in your belly? You have to keep that alive. Don’t go through every day without enthusiasm and with the mindset that this business is a drag.
Your business will feel it and respond in a similar manner. If you approach each activity with excitement, convinced that the rewards will come, then your business will love you back and the reward WILL come.
Tell your business story with pride
I have yet to meet a business which didn't have a story. The stories might range from interesting to "Oh Wow!" to downright inspiring. But you owe it to your business and to other business owners to tell that story.
So, come on! Tell the story of your business, market it with love and passion. Speak of it with conviction and pride. After all, it’s your blood, sweat and many tears. When you love your business, your business will be proud of you too and it will make being in that business, an exciting and a rewarding place for you to be.
Always give your customers and clients the best products and services
Your business wants to be proud of you, but when you short-change your clients and customers it has to hang its head in shame. When this happens, you know you’re not loving your business.
And what about your future customers? Your business needs them for its very survival and when you seek them out and bring them into the family, there is no doubt that you love your business!
Grow yourself into the leader your business deserves
Your business deserves a leader who understands what it takes to lead a business. A leader who is bold and smart enough to learn what (s)he needs to learn to be that person.
Show your business love by entering into a growth partnership with it. Trying to make your business world-class without doing the same for yourself leaves your business in doubt as to your seriousness and your love. Set out on a path of self-development today. Find the business solutions the business needs for rapid turnaround. come on, don't fail it now.
Celebrate each milestone and “metre stone” as well
I know you won’t believe me but your business loves a celebration so don’t wait until Christmas or another such holiday to have a celebration in your business.
Celebrate the milestone of winning your first $1m contract and celebrate the “metre stone” when the little old lady calls back to say “thank you” for great service.
That’s right...you don’t have to decorate every day but you can show you love your business by keeping your store fronts and your work spaces clean.
Look after the business’ money with love
How dare you! Really...how dare you drag every spare cent out of the business for your petty pleasures and leave the business scrambling for cash flow? Is that love?
Re-invest some of the money that the business makes in the business so that it can comfortably reach its goals. Invest some in making it look good – you know...a nice website, some really cool ads or a new piece of equipment.
You have to manage the flow of money through the business - keep the records, pay the bills, do the best you can. Learn the key numbers of your business and don’t attempt to outsource the financial responsibility for the business.
Get in touch with the spirit of your business
When I ask you to get in touch with the spirit of your business, I’m asking you to understand that the business is more than its physical manifestations.
When you have a deep and emotional relationship with your business you will develop and display the habits, values and standards which attract the people who you want to serve.
You will create a complete circle of wealth for your business, the people you serve and yourself. What a reward for you when you love your business!
Are you ready to love your business?
So do me a favour, please. Wherever you are in your business, right now, do something to show your business love.
Love your logo and what it stands for, love the feedback that you get which helps you to grow, love and exploit the many opportunities you get to promote your business, love the combination of colours which so effectively convey your message. there is so much for you to love in and about your business.
Come on...love your business and it will love you right back!